Media Planning Tools Tailored to Your Needs

Simplify your media planning with access to extensive and easy-to-use, optimization tools that improve ROI.

How We Can Help


Extensive, Easy-to-Use Data

We support over 8,000 databases worldwide from leading research data providers, as well our clients’ own proprietary data. We support syndicated data integrations and offer our own leading integration system for custom needs.


Strategic Targeting

Our state-of-the-art audience targeting tools help uncover hidden insights in an always evolving media landscape and are supported by one of the best service teams in the industry.


Data-Driven Media Planning

Optimize overall plan delivery metrics against audience segments across markets.

Plan smarter with targeted market, audience reach, frequency, and performance data across media.


Intuitive next generation web-based interface for intelligent, quick planning.

Statistical Suite

Analytics made easier with advanced cluster, correspondence, factor analysis tools.


See results more clearly with our data visualization system to easily create exportable presentations and reports.


Cloud-based system for cross media communications planning for each media component.


Access your media planning software wherever you are, when you need it.


The detail you need in multi-market, outdoor media analysis for agencies and media owners.

TV & Radio Planning Systems

Develop comprehensive plans using all-encompassing media planning SaaS systems.

Expert Support and Training

Telmar experts offer immersive training focused on intelligent, quick planning.

Assess target market, audience reach and frequency, and media performance with tools made for:

“We provide clients with solid tools for understanding their customers and building unique strategies for determining the best audiences across all media platforms using the data they prefer.”

- Corey Panno, President, Telmar Group Inc.

Telmar Insights and News

6 Best Practices for Data Visualization

With all the toggles, crosstabs, coding, graphing, analyzing and all around data crunching media planners and buyers need to do, making the data “look pretty” is a separate challenge. The…

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Segmentation Analysis: Top Five Questions to Ask

“Know thy audience” is practically a commandment for media buyers and planners. Fortunately, we are well past the days of carving out messages on stone tablets. Yet in the digital…

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Research Business Report Video Interview with Telmar Founder, Stan Federman

June 7, 2016, Daily RBR video interview with Telmar founder, Stan Federman, introduces Audience Effect℠ which brings traditional and digital media planning together to reach an advertiser’s best customers at greater…

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Telmar Audience Effects Helps Tap into Hidden Audiences

Advanced software lets marketers tap hidden audiences with the greatest impact NEW YORK, NY (May 25, 2016) – Telmar, the innovator in audience targeting software, today unveiled an advanced system…

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Telmar Audience Effects℠

Introducing Telmar Audience Effects Total Audience-Media Planning Software. Telmar Audience Effects is the ad industry’s latest and most advanced combined traditional/digital total audience-media planning software.