Calculating Average CPP for a Country

Question:

Is it possible to calculate average of cpp for a country during one year? how? can we calculate it by media monitoring?

 

Media Guru Answer:

If the country has a source measuring spending and GRP, as we have here with CMR (Competitive Media Reports) and Nielsen Monitor+ or a CPP projecting / reviewing system like SQAD, then one can readily estimate annual average CPP.

Media monitoring, on the other hand, is a system the Guru understands as a reporting of advertising occasions, so even if GRP are included, you won’t get to CPP.

Learn more about CPP Calculation



Subscribe to Receive Telmar Insights and News

“We provide clients with solid tools for understanding their customers and building unique strategies for determining the best audiences across all media platforms using the data they prefer.”

- Corey Panno, President, Telmar Group inc.