Telmar’s Global Offering

- Telmar provides an easy way to sort, analyze, trend, and graphically display media data. This helps users make sense of subscription or proprietary research and guides them towards wise decisions and new understandings.
- Telmar software helps users make better media buying decisions. Clients optimize their ROI by generating reach & frequency results and exploring how different plans deliver various target audiences. Plan any media in any market.wise decisions and new understandings.
- Telmar makes its crosstabbing, reach and frequency engines available as APIs for client use in their internal systems.
- Telmar provides an easy way to sort, analyze, trend, and graphically display media data. This helps users make sense of subscription or proprietary research and guides them towards wise decisions and new understandings.
- Telmar users can work with all media simultaneously by running optimizations to find the ideal plan. Optimization can be used as a planning starting point or to generate actual schedules.
- PC, Laptop, Tablet, and Smartphone technologies.
- Telmar integrates media data for clients who subscribe to a variety of media data studies and seek to integrate these studies to acquire deep insights about consumers or media. Telmar utilizes a wide variety of data integration techniques depending on the data format and client requirements.
- Telmar integrates media data for clients who subscribe to a variety of media data studies and seek to integrate these studies to acquire deep insights about consumers or media. Telmar utilizes a wide variety of data integration techniques depending on the data format and client requirements.
- Anytime, anywhere solutions with all data available.

Latest Questions & Answers from Telmar's Media Guru:

The Media Guru is a moderated question and answer forum running on the Amic.com website.
To view previous Q&A or to ask your own questions click here.

Media Guru Q & A: Can I buy only “viewable” impressions?

Media Guru Question:
I am a new digital buyer. It has been suggested that I only buy viewable (above the fold) impressions for my next campaign. Can I buy such impressions from everyone and what is the premium?
Media Guru Answer:
“Above the fold” is an old newspaper concept, referring to the part of the page visible on a folded, stacked broadsheet (NY Times / USA Today size) newspaper.
The concept has come to refer to the portion of a web page visible when a user first lands on the page, before there is any scrolling.
The validity derives from the fact that all ad-units on a page are credited with impressions, even though they might not be visible immediately. Their opportunity to score a click is reduced.
However, there are other considerations:

 

  • The users’ window size setting and type size setting increase or reduce what eventually is above the fold.
  • Web sites typically rotate ads through the page positions, so that being consistently below the fold is not such a problem.
  • Larger units are more likely to be above the fold.
  • Being adjacent to specific content which might be lower on the page might well outweigh abstract page position

 
The Guru would not generalize to say that “above the fold” buys are always available. When available, they are likely to have a premium attached or be part of volume negotiations. Pay-per-click deals can also obviate page position concerns, but again, there would be a premium involved.

Media Guru Q & A: What are average click rates and why are they low?

Media Guru Q & A: What is a Gross Rating Point?

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