Optimize Your Efforts with Media Planning Software from Telmar
Media planning software allows you to:
Evaluate individual media components against your target audience(s)
Predict the success of cross-channel combinations
Benefits of Media Planning Software
Media planning professionals are frequently required to navigate multiple media databases to glean insights in order to create winning ideas and campaigns. This is no easy feat, especially if the process is stuck within a static spreadsheet that can cause problems such as:
- wasted time
- calculation errors
- lost data
- inefficient workflow and analysis
- missed opportunities
Media planning software provides a seamless planning and reporting environment for advertisers and agencies alike by streamlining spending, integrating with their marketing platforms, and optimizing results.
Software for Media Planning
Telmar’s SurveyTime allows planners to analyze syndicated, proprietary, or integrated data sources of any size. Media planners can re-weight integrated media studies on the fly for dynamic analysis. What’s more, they can get up to speed on all of it in an afternoon. Because it’s a true cloud-based solution, SurveyTime requires no installation or in-house IT support; it updates automatically, so planners are always targeting in real-time.