How does one calculate Reach and Frequency numbers for multi-tactic digital campaign? We know impressions served to the target audience for the digital campaign. Is there a way to translate impressions into RFs?
The Media Guru Answers (Tuesday, March 26, 2019)
There are many general considerations for reach and frequency in any medium, such as the individual vehicle audience size, the number of vehicles overall, the number of vehicles in the plan, the number of impressions. Digital has more considerations. Including the tiny size of many vehicles.
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