2019: March 16th

Saturday, March 16, 2019

For example, if I am given a U.S. Universe 25-54 (000) of 230,183 and my National (000) is 19,335.4 impressions with National GRPs of 8.4 then for New York Universe 25-54 (000) is 7,263 with NY (000) of 698.5 impressions and NY GRPs of 9.6 who performs better- the entire U.S. or NY?



The Media Guru Answers (Saturday, March 16, 2019)

In your example, New York is getting greater weight.