2019: April 11th

Thursday, April 11, 2019

Could you please to recommend the best contemporary books about media planning



The Media Guru Answers (Thursday, April 11, 2019)

The field changes so quickly these days that the Guru hesitates to recommend any single book, but a standard for many, many years has been “Advertising Media Planning” Seventh Edition, by Sissors and Bumba. It is important to notice the edition. This indicates that this text is regularly updated.  If you find a later edition has hit the market, even better.