Jenny Jones joins Telmar North America as VP, Business Development & Client Services
NEW YORK, NY (March 14, 2017) – Telmar, the pioneer in advertising and media planning software, today announced that Jenny Jones, a longtime Nielsen and RealityMine executive, has joined Telmar North America as VP, Business Development & Client Services for Canada. Based in Toronto, CA, Ms. Jones will report to Anna Fountas, President of Telmar North America.
“The complexity of consumers’ daily lives puts pressure on marketers to utilize many data sets to understand their behaviours. This provides an unprecedented challenge that Telmar can solve,” said Ms. Jones. “As an independent solutions provider, Telmar offers advertisers the broadest access to data in a single platform for quick and easy insights for targeting and media planning.”
“Jenny knows firsthand what planners need, and she has experienced the differences between Telmar and competing systems,” said Anna Fountas, President of North America at Telmar. “For over two decades, Jenny has worked on all sides of research. She knows data and systems as well as media planning issues from the client, agency, media and research perspectives, and she’s known and respected throughout the media business.”
Ms. Jones comes to Telmar from RealityMine, where she had been VP Media Client Service for the past year. During this time, she was involved with RealityMine’s TouchPoints study – which tracks respondents’ activities throughout the day – working with the Telmar system. Before RealityMine, she was Director, Client Service & Sales at IPSOS and before that, held a number of senior positions with Nielsen IMS including Director, Sales and Client Service. Earlier in her career she worked with Vividata, Canadian Broadcasting Corporation and Harris Media Systems Limited. She holds a BA degree from Western University.
“When people see how they can easily and effectively use Telmar systems to create customer profiles and media plans, they want it,” said Ms. Jones. “As the media landscape in Canada grows and changes, we can expand and adapt with it, because we’re supplying the platform to pull meaningful answers more rapidly and reliably from all the data.”
Telmar provides strategic targeting and media planning solutions to advertisers, agencies, media companies, and data suppliers. Over 25,000 users across 100 countries use Telmar systems to analyze thousands of consumer and media data sets to assess target markets, audience reach and frequency, and media performance. Data sets can be either syndicated data to which rightful access has been granted by the data supplier, or customers’ own proprietary data. Telmar provides data integration services which support fix fusion, ascription, and Telmar’s leading data integration technique: MultiBasingTM. Telmar’s platform of systems are cloud based with applications available via desktop browsers and iOS mobile. API web services are available for access to Telmar analytic engines to support customer custom needs.
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