Smart Tools Tailored to Your Needs

Simplify your media planning with access to extensive, intuitive data and customized optimisation tools.

Telmar Canadian Solutions

Telmar’s completely data and media neutral advertising software helps advertisers, agencies and media owners uncover hidden insights in a rapidly evolving industry. Optimize your planning with efficient, intelligent, intuitive media planning software:

  • Explore targeting, reach and frequency results across any market for all audience segments.
  • Visualization and statistical tools help you integrate disparate data sets into actionable insights netting higher ROI. 


Supported Strategic Targeting

State-of-the-art targeting tools help uncover hidden insights in a rapidly evolving audiences.


Data-driven Media Planning

Optimize your overall plan by exploring targeting, reach and frequency results across market for all of your audience segments.


Extensive, Easy-to-Use Data

Our visualization and statistical tools help you disparate data sets into actionable insights netting higher.

Let our intuitive software enable your creativity and innovation.


Intuitive next generation web-based interface for intelligent, quick planning.

Statistical Suite

Analytics made easier with advanced cluster, correspondence, factor analysis tools.


See results more clearly with our data visualization system to easily create exportable presentations and reports.


Cloud-based system for cross media communications planning for each media component.


Access your media planning software wherever you are, when you need it.

Telmar has been at the forefront of creating media software for over 40 years. We proudly serve over 10,000 users in 85 countries, and work with many of the world’s leading advertising agencies, publishers, broadcasters and advertisers.

“We provide clients with solid tools for understanding their customers and building unique strategies for determining the best audiences across all media platforms using the data they prefer.”

- Corey Panno, President, Telmar Group Inc.

Telmar News

4 Advantages of Audience Segmentation

Audience segmentation has been around since before the launch of Sputnik. Still, the technology we have to segment markets has transformed since then. That’s why there are so many advantages…

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Cross-Channel Advertising Best Practices

Multi-channel marketing sees businesses reaching customers through many different mediums. In helping customers become aware of a product, investigate choices or make a buying decision, consider these cross-channel advertising best…

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Media Research in Europe - A Telmar Perspective

European sophistication extends to media research, too. The region enjoys a sophisticated broadcast market in terms of data precision and transparency, according to Regional Manager Mathieu Floirat. Simultaneously, the Europe…

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Media Planning for Africa & Asia-Pacific

Media Planning for Africa and Asia-Pacific: A Telmar Director’s Perspective In some ways, media planning in Africa is the same as the rest of the world. After all, the main…

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Intuitive next generation web-based interface for intelligent, quick planning with fast calculations, predictive coding and instant data trending.