Audience Analysis

Performing a proper audience analysis can yield a number of positive outcomes for any organization – after all, being able to glean insights from your target market can maximize the impact of any marketing or advertising campaign while keeping costs to a minimum.

Goals of an Audience Analysis

An effective analysis of your audience should answer the following basic questions at the very least:

  • Which segment of the population commonly suffers from the problems that your product or solution addresses?
  • What do the individual members of that segment have in common?
    • Demographics
    • Psychographics
    • Geographics

Benefits of Audience Analysis

A thorough, comprehensive audience analysis is essential to any campaign and can ultimately decide its success.  Some of the biggest benefits include:

  • Improved ROI. Knowing which segment(s) of the population would benefit the most from your product or solution can help your team optimize the users most likely to purchase.
  • Decreased risk.  Related to the previous point, knowing who to target can help to minimize the overall cost of and resources allocated to the campaign.
  • Better reach. Segmentation enables improved planning and messaging as well as retention.

Telmar’s Audience Analysis Tools

audience analysis

Telmar’s Audience Effects℠ program enables you to drill down into a population and identify the segments that present the most potential profit for your campaign.  This software even offers the ability to predict how certain buying combinations might perform.

Fill out the form to the right to learn more about Telmar’s solutions.

 

Related:

Segmentation Analysis

Audience Targeting

Learn more about our Audience Analysis Software



Telmar Audience Effects℠

Introducing Telmar Audience Effects Total Audience-Media Planning Software. Audience Effects is the ad industry’s latest and most advanced combined traditional/digital total audience-media planning software.

Get to know our new product