Ask the Media Guru

The Guru answers questions about media planning, media buying, media research and media management. Answers usually appear on the Guru answer page within one or two days.

To obtain the Guru’s best answers to your queries:

  • Please state your questions using complete sentences, being as specific as possible.
  • Use your return key to prevent text from scrolling out of the visible typing area.
  • Avoid abbreviations and acronyms as these may be related to narrow specialities.
  • If your question relates to country outside the US, please specify the country.

You may search the “Guru Archives.” to see if the Guru has recently answered a question similar to your own.