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3 Ad-Buying Fundamentals That Never Change

October 28, 2016

 

Telmar CEO Stan Federman recently wrote an op-ed piece on ad-buying fundamentals that was published by MediaPost.

“In the rush to use data to automate and ease ad planning and buying, it’s easy to think that our entire ecosystem needs to be reinvented. Actually, there are three industry practices that have stood the test of time and might be even more valuable today….”

Click here to read the full article.