Chaid Analysis: Review the most significant demographic variables among consumers of a certain product.
Cluster Analysis: Easily create, edit, & analyze clusters directly from Telmar’s correspondence program or create them from scratch in the Cluster program.
Correspondence: Identify & understand markets or brands by creating a pictorial representation of a Telmar Crosstab plotted from correlation data.
Factor Analysis: Easily examine the relationship between variables – just group them into newly-created, non-correlated variables called ‘factors’, which are intended to show variables that are conceptually similar.
P-maps: Quickly plot an XY graph directly from a Telmar Crosstab to easily summarize & visualize the results. These flexible maps allow the user to communicate media or brand profiles quickly & insightfully, & can also be created using syndicated data or proprietary studies.
Research Guru: Combines the simplicity of web-based search with the complex world of questionnaire analysis to empower anyone to track down and analyze information within survey studies. Research Guru helps planning and insight teams more easily interrogate related markets, aside from the primary one being investigated, which can prove especially helpful for a marketer attempting to quickly assess and validate potential market and audience expansion possibilities.
SurveyTime: Extremely versatile program allowing the user to analyze small or large surveys, both syndicated & proprietary.
Checkup: Checkup is composed of two modules (Check-in and Check-out). Full buying and planning suit for TV. Used by agencies and sales house, Checkup allows to analyze the TV landscape, build sub-set of the offer, produce audience forecast, integrate all discount level from gross to NetNet, allow planning and optimization, PO and invoice production.
Post Campaign Analysis (TV): Full web tool allowing large variety of reporting on past TV data (TV consumption and Investment).
PCA is integrating all level of the brand hierarchy and the most advanced reporting and exporting functionalities.
Predictime (TV): Flexible and independent forecasting engine including integration of client proprietary future grids, manual changes at the break level, historization of the forecast and calculations to isolate outliers or highlight through a system of alerts.