Products

Chaid Analysis: Review the most significant demographic variables among consumers of a certain product.

Cluster Analysis: Easily create, edit, & analyze clusters directly from Telmar’s correspondence program or create them from scratch in the Cluster program.

Correspondence: Identify & understand markets or brands by creating a pictorial representation of a Telmar Crosstab plotted from correlation data.

Factor Analysis: Easily examine the relationship between variables – just group them into newly-created, non-correlated variables called ‘factors’, which are intended to show variables that are conceptually similar.

P-maps: Quickly plot an XW graph directly from a Telmar Crosstab to easily summarize & visualize the results. These flexible maps allow the user to communicate media or brand profiles quickly & insightfully, & can also be created using syndicated data or proprietary studies.

Research Guru: Combines the simplicity of web-based search with the complex world of questionnaire analysis to empower anyone to track down and analyze information within survey studies. Research Guru helps planning and insight teams more easily interrogate related markets, aside from the primary one being investigated, which can prove especially helpful for a marketer attempting to quickly assess and validate potential market and audience expansion possibilities.

SurveyTime: Extremely versatile program allowing the user to analyze small or large surveys, both syndicated & proprietary.

Custom Data Fusions: For clients that have access to respondent-level survey data and wish to bring them together into an integrated data set, Telmar offers custom data integration services using ascription to fuse data sets when specificity of characteristics in the matching process is desired.

Multibasing: A powerful data integration tool that allows the user to cross-analyze data from multiple surveys & use them like they were created as a single-source survey.

Autografix: A SurveyTime add-on which allows the user to quickly visualize their crosstab database as well as share insights & results for reviews & market updates.

Integrated Charting: Easily create charts for presentations & export to software such as PowerPoint, Keynote, etc.

Quantum: Instant Outdoor planning system with costs, reach and frequency reports, Google Maps with facility to customise ‘intelligent’ geographic information, inventory management, customise site packages, etc. It allows inventory management, target audience selection and panel and audience evaluation.

Audience Planner: Bridge the gap between media strategy & audience buying. Build multimedia plans quickly & easily by tapping into hidden audiences with the greatest potential.

Keystone Cross Media:    In today’s world, planners are always connected and working even when they’re not at work!  Keystone Cross Media let you plan media schedules ‘on the go’  on your Apple device.   Users have access to stored demographics or can input their own consumer markets, audience and cost data and use them to generate comprehensive media plans. Keystone uses Telmar’s exclusive methodologies and algorithms to convert audience and schedules into reach and frequency estimates for every medium in an ad schedule.

MediaPlanner/Media360: A dynamic cross-media communications planning program that allows users to view reach & frequency calculations for each media component as well as the entire plan.

Survey Uploader: A cost-effective, time-saving approach to loading custom datasets.

Chaid Analysis: Review the most significant demographic variables among consumers of a certain product.

Cluster Analysis: Easily create, edit, & analyze clusters directly from Telmar’s correspondence program or create them from scratch in the Cluster program.

Correspondence: Identify & understand markets or brands by creating a pictorial representation of a Telmar Crosstab plotted from correlation data.

Factor Analysis: Easily examine the relationship between variables – just group them into newly-created, non-correlated variables called ‘factors’, which are intended to show variables that are conceptually similar.

P-maps: Quickly plot an XW graph directly from a Telmar Crosstab to easily summarize & visualize the results. These flexible maps allow the user to communicate media or brand profiles quickly & insightfully, & can also be created using syndicated data or proprietary studies.

Research Guru: Combines the simplicity of web-based search with the complex world of questionnaire analysis to empower anyone to track down and analyze information within survey studies. Research Guru helps planning and insight teams more easily interrogate related markets, aside from the primary one being investigated, which can prove especially helpful for a marketer attempting to quickly assess and validate potential market and audience expansion possibilities.

SurveyTime: Extremely versatile program allowing the user to analyze small or large surveys, both syndicated & proprietary.

Custom Data Fusions: For clients that have access to respondent-level survey data and wish to bring them together into an integrated data set, Telmar offers custom data integration services using ascription to fuse data sets when specificity of characteristics in the matching process is desired.

Multibasing: A powerful data integration tool that allows the user to cross-analyze data from multiple surveys & use them like they were created as a single-source survey.

AutoGrafix: A SurveyTime add-on which allows the user to quickly visualize their crosstab database as well as share insights & results for reviews & market updates.

Integrated Charting: Easily create charts for presentations & export to software such as PowerPoint, Keynote, etc.

Audience Planner: Build multimedia plans from a broad perspective quickly & easily.

Keystone Cross Media:    In today’s world, planners are always connected and working even when they’re not at work!  Keystone Cross Media let you plan media schedules ‘on the go’  on your Apple device.   Users have access to stored demographics or can input their own consumer markets, audience and cost data and use them to generate comprehensive media plans. Keystone uses Telmar’s exclusive methodologies and algorithms to convert audience and schedules into reach and frequency estimates for every medium in an ad schedule.

MediaPlanner/Media360: A dynamic cross-media communications planning program that allows users to view reach & frequency calculations for each media component as well as the entire plan.

Quantum: Instant Outdoor planning system with costs,reach and frequency reports, Google Maps with facility to customise ‘intelligent’ geographic information, inventory management, customise sitepackages, etc.

Radiomax:  Telmar’s new enhanced Radio Planning tool, featuring improved functionality for multiple target markets, multiple options for campaign sector performance (ie. region, LSMs, Income, Gender, Age, etc.), optimisation; improved reporting & graphics

Tuxedo – Retargeting:  Targeting Using eXposure and Effective Delivery Outputs. A feature of our Mediaplanner software, Tuxedo demonstrates where the most effective additional coverage can be attained and which media outlets or channels offer the maximum benefit to an existing schedule.

Survey Uploader: A cost-effective, time-saving approach to loading custom datasets.

Chaid Analysis: Review the most significant demographic variables among consumers of a certain product.

Cluster Analysis: Easily create, edit, & analyze clusters directly from Telmar’s correspondence program or create them from scratch in the Cluster program.

Correspondence: Identify & understand markets or brands by creating a pictorial representation of a Telmar Crosstab plotted from correlation data.

Factor Analysis: Easily examine the relationship between variables – just group them into newly-created, non-correlated variables called ‘factors’, which are intended to show variables that are conceptually similar.

P-maps: Quickly plot an XW graph directly from a Telmar Crosstab to easily summarize & visualize the results. These flexible maps allow the user to communicate media or brand profiles quickly & insightfully, & can also be created using syndicated data or proprietary studies.

Research Guru: Combines the simplicity of web-based search with the complex world of questionnaire analysis to empower anyone to track down and analyze information within survey studies. Research Guru helps planning and insight teams more easily interrogate related markets, aside from the primary one being investigated, which can prove especially helpful for a marketer attempting to quickly assess and validate potential market and audience expansion possibilities.

SurveyTime: Extremely versatile program allowing the user to analyze small or large surveys, both syndicated & proprietary.

Checkup: Checkup is composed of two modules (Check-in and Check-out). Full buying and planning suit for TV. Used by agencies and sales house, Checkup allows to analyze the TV landscape, build sub-set of the offer, produce audience forecast, integrate all discount level from gross to NetNet, allow planning and optimization, PO and invoice production.

Post Campaign Analysis (TV):  Full web tool allowing large variety of reporting on past TV data (TV consumption and Investment).

PCA is integrating all level of the brand hierarchy and the most advanced reporting and exporting functionalities.

Predictime (TV): Flexible and independent forecasting engine including integration of client proprietary future grids, manual changes at the break level, historization of the forecast and calculations to isolate outliers or highlight through a system of alerts.

Custom Data Fusions: For clients that have access to respondent-level survey data and wish to bring them together into an integrated data set, Telmar offers custom data integration services using ascription to fuse data sets when specificity of characteristics in the matching process is desired.

Multibasing: A powerful data integration tool that allows the user to cross-analyze data from multiple surveys & use them like they were created as a single-source survey.

AutoGrafix: A SurveyTime add-on which allows the user to quickly visualize their crosstab database as well as share insights & results for reviews & market updates.

Integrated Charting: Easily create charts for presentations & export to software such as PowerPoint, Keynote, etc.

Audience Planner: Build multimedia plans from a broad perspective quickly & easily.

Breaktime: A suite of tools that enables the Media Agencies or Sales House to build, automate and optimize media plans.  BREAKTIME is the perfect tool to create plans and offer counter proposals quickly and efficiently. 

Keystone Cross Media:    In today’s world, planners are always connected and working even when they’re not at work!  Keystone Cross Media let you plan media schedules ‘on the go’  on your Apple device.   Users have access to stored demographics or can input their own consumer markets, audience and cost data and use them to generate comprehensive media plans. Keystone uses Telmar’s exclusive methodologies and algorithms to convert audience and schedules into reach and frequency estimates for every medium in an ad schedule.

MediaPlanner/Media360: A dynamic cross-media communications planning program that allows users to view reach & frequency calculations for each media component as well as the entire plan.

Quantum: Instant Outdoor planning system with costs,reach and frequency reports, Google Maps with facility to customise ‘intelligent’ geographic information, inventory management, customise sitepackages, etc.

Survey Uploader: A cost-effective, time-saving approach to loading custom datasets.

Checkup: Checkup is composed of two modules (Check-in and Check-out). Full buying and planning suit for TV. Used by agencies and sales house, Checkup allows to analyze the TV landscape, build sub-set of the offer, produce audience forecast, integrate all discount level from gross to NetNet, allow planning and optimization, PO and invoice production.

EvalTv: Web service suits that enables any third party to call Audience or Reach & Frequency engine.

The engine is called by all third party software in several countries and is considered as the market standard. We also provide helps and expertise to institute around those performances robustness.

Promo: A suite of tools that enable the TV channels to build, automate and optimize the Promotion plans.

PROMO is the perfect tool to create promotion plans. PROMO is also fully connected with Client’s systems and particularly Asset Management System, Scheduling, Asrun logs and audience. PROMO enable to work on past, future or combined data (Past and future).

Adloc (TV/Radio): Enables the Sales House to turn all Media briefs (campaign requests) into actual bookings during the initial booking phase period.

The aim is to gain time and maximize upfront revenue or any other objective and thus gain full control over the inventory.

 Forecast Optim (TV): Each day, the Forecast Optimization application calculates an estimation of revenue and the number of sold seconds for each break on the plan. Forecasting algorithms use historical demand patterns, actual booking curves and external variables that impact demand.

The Yield Manager will then decide to follow or complete these recommendations (bid price, overbooking, optimal capacity)

Knowledge Base (TV): Immediate source of historical information. Reports are created easily and quickly – the scope of the analysis is limited only by the user’s imagination

Audience Effects: Instantly analyzes thousands of audience variables & applies predictive analytics & causality to recommend audience segments with the greatest potential to become customers as well as specific combinations of media that will best engage those segments.

Chaid Analysis: Review the most significant demographic variables among consumers of a certain product.

Cluster Analysis: Easily create, edit, & analyze clusters directly from Telmar’s correspondence program or create them from scratch in the Cluster program.

Correspondence: Identify & understand markets or brands by creating a pictorial representation of a Telmar Crosstab plotted from correlation data.

Factor Analysis: Easily examine the relationship between variables – just group them into newly-created, non-correlated variables called ‘factors’, which are intended to show variables that are conceptually similar.

P-maps: Quickly plot an XW graph directly from a Telmar Crosstab to easily summarize & visualize the results. These flexible maps allow the user to communicate media or brand profiles quickly & insightfully, & can also be created using syndicated data or proprietary studies.

Research Guru: Combines the simplicity of web-based search with the complex world of questionnaire analysis to empower anyone to track down and analyze information within survey studies. Research Guru helps planning and insight teams more easily interrogate related markets, aside from the primary one being investigated, which can prove especially helpful for a marketer attempting to quickly assess and validate potential market and audience expansion possibilities.

SurveyTime: Extremely versatile program allowing the user to analyze small or large surveys, both syndicated & proprietary.

Custom Data Fusions: For clients that have access to respondent-level survey data and wish to bring them together into an integrated data set, Telmar offers custom data integration services using ascription to fuse data sets when specificity of characteristics in the matching process is desired.

Multibasing: A powerful data integration tool that allows the user to cross-analyze data from multiple surveys & use them like they were created as a single-source survey.

AutoGrafix: A SurveyTime add-on which allows the user to quickly visualize their crosstab database as well as share insights & results for reviews & market updates.

Integrated Charting: Easily create charts for presentations & export to software such as PowerPoint, Keynote, etc.

NetspotRF (US): How does a national TV or print schedule deliver locally?  Is there under/over delivery in key markets? NetSpot RF provides the answer. Network, cable and syndication purchased nationally can be analyzed based on delivery in  each DMA market.  For television , system utilizes Nielsen Local Monthly data. Allocation is  determined for up to 210 DMAs using BDIs, CDIs or equalized GRPs. SQAD CPP data can be imported.

Quantum: Instant Outdoor planning system with costs ,reach and frequency reports, Google Maps with facility to customise ‘intelligent’ geographic information, inventory management, customise site packages, etc.

RadioMax (Canada)/RadioMax Digital (US): An enhanced radio planning tool which features improved functionality for multiple target markets, multiple options for campaign sector performance, optimization, & improvements to reporting & graphics.

RadioPlanner (US): Does your media plan include spot radio?   Radio Planner can be used  to understand  how well specific radio stations reach your audience and reach and frequency/optimization of radio schedules. The system provides ranking, reach-and-frequency, optimization, frequency distribution and cost analysis.  Radio Planner works with Nielsen Audio data.

Spot TV Optimizer (US): When a planner/buyer needs to evaluate TV schedules with station detail, Spot TV Optimizer is the system to use.  The system provides optimization by station and daypart  and reach-and-frequency. It uses the Nielsen NSI Local Monthly data (including Black, Hispanic or Spanish data profiles) to produce spot market plans and buys.

TimePlan: Magazines accumulate their audiences over time. Readers do not read a new issue immediately. How does a print schedule accumulate audience and reach over time?  Time Plan provides print audience accumulation and weekly reach-and-frequency analysis for magazine schedules.

TOPS for Geopath:  Is outdoor advertising part of your media mix or you’re considering outdoor media? Telmar’s TOPS is a multi-market reach and frequency planning system for out-of-home media using Geopath audience data.  Analyzes all measured operators and media formats by DMA, CBSA. Site level & “Average Market” planning modules; Site level data includes mapping.

TVPlan (US): A quick, easy and comprehensive TV reach-and-frequency and optimization system for broadcast TV , cable network and syndication. Data sources include Nielsen Persons Cume Studies and Telmar’s own  TV broadcast and cable daypart ratings estimates.

ADplus: How does a multi-media plan perform in terms of reach and frequency?  ADplus is comprehensive media planning system with features for users who either do not subscribe to syndicated media data or who wish  to combine plans from various Telmar applications. Covers all media, i.e.,  TV,  radio, print, outdoor and  digital  and seamlessly works with imports from other Telmar systems.

Audience Planner: Build multimedia plans from a broad perspective quickly & easily.

Keystone Cross Media:    In today’s world, planners are always connected and working even when they’re not at work!  Keystone Cross Media let you plan media schedules ‘on the go’  on your Apple device.   Users have access to stored demographics or can input their own consumer markets, audience and cost data and use them to generate comprehensive media plans. Keystone uses Telmar’s exclusive methodologies and algorithms to convert audience and schedules into reach and frequency estimates for every medium in an ad schedule.

MediaPlanner/Media360: A dynamic cross-media communications planning program that allows users to view reach & frequency calculations for each media component as well as the entire plan.

Survey Uploader: A cost-effective, time-saving approach to loading custom datasets.

Chaid Analysis: Review the most significant demographic variables among consumers of a certain product.

Cluster Analysis: Easily create, edit, & analyze clusters directly from Telmar’s correspondence program or create them from scratch in the Cluster program.

Correspondence: Identify & understand markets or brands by creating a pictorial representation of a Telmar Crosstab plotted from correlation data.

Factor Analysis: Easily examine the relationship between variables – just group them into newly-created, non-correlated variables called ‘factors’, which are intended to show variables that are conceptually similar.

P-maps: Quickly plot an XW graph directly from a Telmar Crosstab to easily summarize & visualize the results. These flexible maps allow the user to communicate media or brand profiles quickly & insightfully, & can also be created using syndicated data or proprietary studies.

Research Guru: Combines the simplicity of web-based search with the complex world of questionnaire analysis to empower anyone to track down and analyze information within survey studies. Research Guru helps planning and insight teams more easily interrogate related markets, aside from the primary one being investigated, which can prove especially helpful for a marketer attempting to quickly assess and validate potential market and audience expansion possibilities.

SurveyTime: Extremely versatile program allowing the user to analyze small or large surveys, both syndicated & proprietary.

Tracker: Post Campaign analysis with reach and frequency evaluation on actual past schedules and performances for brand(s), product group or category advertised on Radio. Data is received directly from radio stations in a post flight log format and processed into Tracker

Custom Data Fusions: For clients that have access to respondent-level survey data and wish to bring them together into an integrated data set, Telmar offers custom data integration services using ascription to fuse data sets when specificity of characteristics in the matching process is desired.

Multibasing: A powerful data integration tool that allows the user to cross-analyze data from multiple surveys & use them like they were created as a single-source survey.

AutoGrafix: A SurveyTime add-on which allows the user to quickly visualize their crosstab database as well as share insights & results for reviews & market updates.

Integrated Charting: Easily create charts for presentations & export to software such as PowerPoint, Keynote, etc.

RadioTab: A cross tabulation program specially designed to analyse radio data, giving all relevant results i.e. reach, ratings, time spent listening, etc.

Mediaplanner for Print:

Quantum: Instant Outdoor planning system with costs,reach and frequency reports, Google Maps with facility to customise ‘intelligent’ geographic information, inventory management, customise sitepackages, etc.

RadioMax: Telmar’s new enhanced Radio Planning tool, featuring improved functionality for multiple target markets, multiple options for campaign sector performance (ie. region, LSMs, Income, Gender, Age, etc.), optimisation; improved reporting & graphics.

RBP: Radio/TV planning & reach & frequency analysis.

Audience Planner: Build multimedia plans from a broad perspective quickly & easily.

Internet Planner: Instant Digital website traffic investigation and planning functionality.  Data also available via TNT Crosstab and in Multibasing.

Keystone Cross Media: In today’s world, planners are always connected and working even when they’re not at work!  Keystone Cross Media let you plan media schedules ‘on the go’  on your Apple device.   Users have access to stored demographics or can input their own consumer markets, audience and cost data and use them to generate comprehensive media plans. Keystone uses Telmar’s exclusive methodologies and algorithms to convert audience and schedules into reach and frequency estimates for every medium in an ad schedule.

MediaPlanner/Media360: A dynamic cross-media communications planning program that allows users to view reach & frequency calculations for each media component as well as the entire plan.

Survey Uploader: A cost-effective, time-saving approach to loading custom datasets.

Ebb and Flow:  This programme tracks the movement of audience between stations, showing gains and losses. The analysis can be run by audience rating or by audience in thousands and one of the levels you can use to view the data is minute by minute.

Transmit Audience Profiles:  Profiles analysis provides a profile of any chosen demographics against a base demographic to ascertain the % profile of selected demographics. The analysis also displays the % share that the event has of that demographic against other events at that time. Profile analyses can be performed on any event type.

Transmit Programme Revenue: Provides the client with the number of spots flighted and the value of these spots for a particular programme, programme category or groups of programmes. Programme Revenue shows broadcasters who advertised in a particular programme

Transmit Quarter Hours: Quarter Hours/Breaks displays ratings by Quarter Hours and Breaks. The analysis also shows the All Station rating and a % share for each Station per Quarter Hour.

Transmit Share of Voice: A module that provides top line results for product groups and categories by ratings, cost and cost effectiveness by station.

Transmit Post Campaign: Post Campaign evaluates past performance of actual schedules after transmission and also includes Reach & Frequency evaluation. Brand / Campaign Flighting details are available including Position in Breaks, Flighting Time and Flighting AR vs Ave. Programme or Break AR. Important in preparing Brand Reviews and tracking competitive activity / strategy insights.

Transmit Programmes: A module that allows the user to evaluate past television data to make reasoned judgments about future ratings, reach and frequency goals

Predictime: Audience Forecasting

Chaid Analysis: Review the most significant demographic variables among consumers of a certain product.

Cluster Analysis: Easily create, edit, & analyze clusters directly from Telmar’s correspondence program or create them from scratch in the Cluster program.

Correspondence: Identify & understand markets or brands by creating a pictorial representation of a Telmar Crosstab plotted from correlation data.

Factor Analysis: Easily examine the relationship between variables – just group them into newly-created, non-correlated variables called ‘factors’, which are intended to show variables that are conceptually similar.

P-maps: Quickly plot an XW graph directly from a Telmar Crosstab to easily summarize & visualize the results. These flexible maps allow the user to communicate media or brand profiles quickly & insightfully, & can also be created using syndicated data or proprietary studies.

Research Guru: Combines the simplicity of web-based search with the complex world of questionnaire analysis to empower anyone to track down and analyze information within survey studies. Research Guru helps planning and insight teams more easily interrogate related markets, aside from the primary one being investigated, which can prove especially helpful for a marketer attempting to quickly assess and validate potential market and audience expansion possibilities.

SurveyTime: Extremely versatile program allowing the user to analyze small or large surveys, both syndicated & proprietary.

Custom Data Fusions: For clients that have access to respondent-level survey data and wish to bring them together into an integrated data set, Telmar offers custom data integration services using ascription to fuse data sets when specificity of characteristics in the matching process is desired.

Multibasing: A powerful data integration tool that allows the user to cross-analyze data from multiple surveys & use them like they were created as a single-source survey.

AutoGrafix: A SurveyTime add-on which allows the user to quickly visualize their crosstab database as well as share insights & results for reviews & market updates.

Integrated Charting: Autografix – a push button solution for visualisation of cross-tab data. A dashboard of charts can be generated in seconds and shared online or exported to a PowerPoint deck with live data for further customisation

RadioTab:  Is Telmar’s simple cross-tabulation system for use with RAJAR data enabling quick and efficient reporting on an array of metrics by radio station, daypart, TSA, demography or region

MediaPlanner for JICREG: Full schedule planning for regional print titles and their websites. The software links directly with JICREG’s “readership analysis” data files for a smooth and efficient planning process

Quantum: Instant Outdoor planning system with costs, reach and frequency reports, Google Maps with facility to customise ‘intelligent’ geographic information, inventory management, customise site packages, etc.

RBP: Telmar’s radio planning program (RBP) is user-friendly and flexible. Provides reach & frequency for radio campaigns with reporting by natural delivery, dayparts, profiles, etc

TimePlan Audience Accumulation

Audience Planner: Build multimedia plans from a broad perspective quickly & easily.

Keystone Cross Media:    In today’s world, planners are always connected and working even when they’re not at work!  Keystone Cross Media let you plan media schedules ‘on the go’  on your Apple device.   Users have access to stored demographics or can input their own consumer markets, audience and cost data and use them to generate comprehensive media plans. Keystone uses Telmar’s exclusive methodologies and algorithms to convert audience and schedules into reach and frequency estimates for every medium in an ad schedule.

MediaPlanner/Media360: A dynamic cross-media communications planning program that allows users to view reach & frequency calculations for each media component as well as the entire plan.

ADplus / InterMix

Channel Planner Lite: Telmar’s top line media planning tool powered by IPA TouchPoints. Designed to build multi-media plans quickly by either natural delivery or optimisation.

Tuxedo – Retargeting: Targeting Using eXposure and Effective Delivery Outputs. A feature of our Mediaplanner software, Tuxedo demonstrates where the most effective additional coverage can be attained and which media outlets or channels offer the maximum benefit to an existing schedule.

Survey Uploader: A cost-effective, time-saving approach to loading custom datasets.