Knowledge Base
| What Can KNOWLEDGE BASE do for Me this Year?
- Identify Patterns in Client Behavior
- Informed Better Plans
Typical analysis :
- Advertisers and Agency buying behaviors
- Customer Matrix (Weighting and Evaluation against sector of activity)
- Analysis of cancellation patterns and booking curves per time slot, per day, per station, and by time of the year.
- Booking behavior per product over a chosen period.
- Evaluation of financial return on actual or estimated sales.
- Occupancy rates per break.
- Yearly contract realization versus commitment
- Daily Warnings about booking activity and revenue performance
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Example : Booking pattern for a Break:
