Products and Services for
Media Sellers
Increase capacity, better value & position your assets to clients all while guiding your sales team towards more profitable sales. Telmar’s tools offer the leading edge analytical technology and media research consulting from credentials of unquestioned authority.
The scope of these products and services include: Revenue Management, ROI, Target Segmentation, Crosstabbing, Data Integration, Integrated Media Planning, Schedule Proposal Optimization and Consulting solutions available for all media in all markets.
All Telmar tools are backed with unquestioned media research and media planning credentials.
Survey Data Analysis & Crosstabbing
Easily analyze respondent-level proprietary or syndicated data. Applications to the needs of the beginner to the advanced user. Telmar loads over 4,000 syndicated studies around the world
Multimedia Advertising Software
Mix Media by hand or use Telmar’s world renowned data integration techniques to create all media optimizations.
Segmentation Analysis
Better understand consumers using Telmar’s wide range of segmentation tools. Cluster, CHAID, and Correspondence analysis offer visual and statistical reports. All reports help users see deeper connections between behavior and product usage.
On-line Advertising
Plan for the internet alone or with other media. Reach and frequency, capping and optimization across all media.
Radio Advertising Software
Reach and frequency, optimization, n-tile reports. Telmar clients can plan radio nationally or locally.
Print Media Advertising Software
In addition to reach and frequency and optimization, users can now combine print titles with their website. Timeplanning also available.
Consulting Services
Whether clients need help with a simple Crosstab run or want to design a new reach and frequency model, Telmar’s Research and Consulting team offers a variety of services.
TV Advertising Software
Local, national, spot-by-spot, GRP planning and more. Telmar offers a wide range of television products to meet your buying or selling needs.
Outdoor Advertising Software
With sophisticated mapping and analyses, operators and agencies around the world can benefit from Telmar’s outdoor, regardless of the data available in the market.
