Products & Services for
Media Sellers
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Extract valuable survey data using a simple keyword interface
A web-based trending tool with drag & drop coding, instant graphics and exporting Crosstabulation analysis tool
Recognize relationships between users and demographics Group people into similar attitudinal or behavioral types Graphical correspondence mapping Graphic display of crosstabs
Multimedia Advertising Software
Multi-media planning Respondent based media planning A media flowchart program Multimedia analysis and optimization Combines different media for a reach & frequency Data integration technique
Online advertising campaign analysis tool |
Telmar’s new radio system handles diary and summary data. Multi-market and multi-schedules with exporting to sales systems Radio rank & optimization Radio crosstab & rank Radio planning and optimization A post evaluation tool for radio advertising
The Media Planning Suite for TV Manage and Report General Sales Conditions Improve the promotion of internal programs within a TV schedule Local market television planning and optimization Television planning and analysis system for People Meter Data including Post Campaign, R & F, and Ebb & Flow Network television local market delivery Television with product rating
Multi-market out-of-home media An Out-of-Home Media Research Currency System Out-of-Home planning for traditional and non-traditional media
Print Media Advertising Software
Media planning for respondent data Weekly audience accumulation system
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Enables stations to solve media buyer requests in a way that saves time, maximizes revenue, optimizes space and frees overall capacity Deal Pilot assists with commercial negotiations by segmenting and analyzing clients down to a very granular level. Users simulate sales conditions, ensuring salespeople conduct profitable negotiations Tool that enables users to see a future snapshot of probable client behavior Collects historical booking data for more comprehensive reporting and better planning Plan, manage and enhance outdoor revenue activities Revenue increase range from 2% to 5% and ROI can be delivered in less than 4 months
Local market inter-media planning Media sellers can evaluate the value of specific media placements beyond just Reach & Price
Telmar’s international recognized research team continually provides solutions to media challenges in all sectors, all markets, and for all media Telmar Media Experts answer your questions and provide you reports in just hours |