Products & Services for

Media Sellers


 

 

Survey Data Analysis

  • ReSearch Guru
    Extract valuable survey data using a simple keyword interface
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    Crosstabbing

  • SurveyTime
    A web-based trending tool with drag & drop coding, instant graphics and exporting
  • TNT+ Crosstab
    Crosstabulation analysis tool
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    Segmentation Analysis

  • Chaid Analysis
    Recognize relationships between users and demographics
  • Cluster Analysis
    Group people into similar attitudinal or behavioral types
  • Correspondence
    Graphical correspondence mapping
  • P-Maps
    Graphic display of crosstabs
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    Multimedia Advertising Software

  • ADPlus
    Multi-media planning
  • All MediaPlanner
    Respondent based media planning
  • FlowMaster
    A media flowchart program
  • Intermix
    Multimedia analysis and optimization
  • MediaMix
    Combines different media for a reach & frequency
  • Multibasing
    Data integration technique
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    On-line Advertising

  • WebPlanner +
    Online advertising campaign analysis tool
  • Radio Advertising Software

  • RadioMax
    Telmar’s new radio system handles diary and summary data. Multi-market and multi-schedules with exporting to sales systems
  • RadioPlanner
    Radio rank & optimization
  • RadioTab
    Radio crosstab & rank
  • RBP2000
    Radio planning and optimization
  • Tracker
    A post evaluation tool for radio advertising
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    TV Advertising Software

  • BreakTime for TV
    The Media Planning Suite for TV
  • Check-up
    Manage and Report General Sales Conditions
  • Promotion Management Suite (PROMO)
    Improve the promotion of internal programs within a TV schedule
  • Spot TV Optimizer
    Local market television planning and optimization
  • Transmit
    Television planning and analysis system for People Meter Data including Post Campaign, R & F, and Ebb & Flow
  • TV NetSpot
    Network television local market delivery
  • TV Plan
    Television with product rating
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    Outdoor Advertising Software

  • Outdoor Synergy
    Multi-market out-of-home media
  • Quantum
    An Out-of-Home Media Research Currency System
  • TOPS
    Out-of-Home planning for traditional and non-traditional media
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    Print Media Advertising Software

  • MediaPlanner
    Media planning for respondent data
  • Timeplan
    Weekly audience accumulation system
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    Revenue Management

  • Adloc
    Enables stations to solve media buyer requests in a way that saves time, maximizes revenue, optimizes space and frees overall capacity
  • Deal Pilot
    Deal Pilot assists with commercial negotiations by segmenting and analyzing clients down to a very granular level. Users simulate sales conditions, ensuring salespeople conduct profitable negotiations
  • Forecast Optimization
    Tool that enables users to see a future snapshot of probable client behavior
  • Knowledge Base
    Collects historical booking data for more comprehensive reporting and better planning
  • Outdoor Revenue Management Suite
    Plan, manage and enhance outdoor revenue activities
  • Press Revenue Management Suite
    Revenue increase range from 2% to 5% and ROI can be delivered in less than 4 months
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    ROI

  • MediaPlanner ROI
    Local market inter-media planning
  • Telmar's_Matterhorn ROI (TMR)
    Media sellers can evaluate the value of specific media placements beyond just Reach & Price
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    Consulting Services

  • Advanced Consulting
    Telmar’s international recognized research team continually provides solutions to media challenges in all sectors, all markets, and for all media
  • Telmar Processing Service (TPS)
    Telmar Media Experts answer your questions and provide you reports in just hours
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