Products & Services for

Media Sellers

Telmar provides a suite of media planning software and media research tools to help media sellers. Our Media research software falls into two categories:

  • The Media Planning Advertising Software Suites allow each media to find its story. This software wins clients and ensures they reach their on-going campaign goals.
  • Revenue & Yield Management Software allows sellers to better value their properties. These tools  ensure you have a profitable year.

    • Crosstabbing

  • TNT+ Crosstab
    Crosstabulation analysis tool

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    Segmentation Analysis

  • Chaid Analysis
    Recognize relationships between users and demographics
  • Cluster Analysis
    Group people into similar attitudinal or behavioral types
  • Correspondence
    Graphical correspondence mapping
  • P-Maps
    Graphic display of crosstabs

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    Radio Advertising Software

  • RadioMax
    Telmar’s new radio system handles diary and summary data. Multi-market and multi-schedules with exporting to sales systems
  • RadioPlanner
    Radio rank & optimization
  • RadioTab
    Radio crosstab & rank
  • RBP2000
    Radio planning and optimization
  • Tracker
    A post evaluation tool for radio advertising

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    Survey Data Analysis

  • ReSearch Guru
    Extract valuable survey data using a simple keyword interface.

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    Revenue Management

  • Adloc
    Enables stations to solve media buyer requests in a way that saves time, maximizes revenue, optimizes space and frees overall capacity
  • Deal Pilot
    Deal Pilot assists with commercial negotiations by segmenting and analyzing clients down to a very granular level. Users simulate sales conditions, ensuring salespeople conduct profitable negotiations
  • Forecast Optimization
    Tool that enables users to see a future snapshot of probable client behavior
  • Knowledge Base
    Collects historical booking data for more comprehensive reporting and better planning
  • Promotion Management Suite (PROMO)
    Improve the promotion of internal programs within a TV schedule

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    TV Advertising Software

  • Spot TV Optimizer
    Local market television planning and optimization
  • Transmit
    Television planning and analysis system for People Meter Data including Post Campaign, R & F, and Ebb & Flow
  • TV NetSpot
    Network television local market delivery
  • TV Plan
    Television with product rating

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    Outdoor Advertising Software

  • Quantum
    An Out-of-Home Media Research Currency System
  • Outdoor Synergy
    Multi-market out-of-home media
  • TOPS
    Out-of-Home planning for traditional and non-traditional media

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    Print Media Advertising Software

  • MediaPlanner
    Media planning for respondent data
  • Timeplan
    Weekly audience accumulation system

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    Multimedia Advertising Software

  • AdPlus
    Multi-media planning
  • All MediaPlanner
    Respondent based media planning
  • FlowMaster
    A media flowchart program
  • Intermix
    Multimedia analysis and optimization
  • MediaMix
    Combines different media for a reach & frequency
  • MediaPlanner ROI
    Local market inter-media planning
  • Multibasing
    Data integration technique

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    On-line Advertising

  • WebPlanner +
    Online advertising campaign analysis tool

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