Products & Services for
Media Sellers
Telmar provides a suite of media planning software and media research tools to help media sellers. Our Media research software falls into two categories:
Products & Services for
Media Sellers
Telmar provides a suite of media planning software and media research tools to help media sellers. Our Media research software falls into two categories:
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Crosstabulation analysis tool
Recognize relationships between users and demographics Group people into similar attitudinal or behavioral types Graphical correspondence mapping Graphic display of crosstabs
Telmar’s new radio system handles diary and summary data. Multi-market and multi-schedules with exporting to sales systems Radio rank & optimization Radio crosstab & rank Radio planning and optimization A post evaluation tool for radio advertising
Extract valuable survey data using a simple keyword interface.
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Enables stations to solve media buyer requests in a way that saves time, maximizes revenue, optimizes space and frees overall capacity Deal Pilot assists with commercial negotiations by segmenting and analyzing clients down to a very granular level. Users simulate sales conditions, ensuring salespeople conduct profitable negotiations Tool that enables users to see a future snapshot of probable client behavior Collects historical booking data for more comprehensive reporting and better planning Improve the promotion of internal programs within a TV schedule
Local market television planning and optimization Television planning and analysis system for People Meter Data including Post Campaign, R & F, and Ebb & Flow Network television local market delivery Television with product rating
An Out-of-Home Media Research Currency System Multi-market out-of-home media Out-of-Home planning for traditional and non-traditional media
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Print Media Advertising Software
Media planning for respondent data Weekly audience accumulation system
Multimedia Advertising Software
Multi-media planning Respondent based media planning A media flowchart program Multimedia analysis and optimization Combines different media for a reach & frequency Local market inter-media planning Data integration technique
Online advertising campaign analysis tool
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