WebPlanner+
The complete schedule analysis tool for on-line advertising campaigns. WebPlanner was designed for media professionals or anyone planning web campaigns who wish to view the web as a traditional medium rather than a direct response medium. Either individual site-centric estimates of the number of visitors to a site can be used, or syndicated sources such as comScore Media Metrix or Nielsen/NetRatings can be tabulated directly. Syndicated data includes daily, weekly, and monthly audience build.
- Four easy steps to a complete analysis
- Build own sites using the Website Builder
- Automatically build a plan to an impression goal or budget
- Tailor estimates using media impact factors
- All parameters may be user modified
- Mix and match own estimates with syndicated estimates
- Individual site reach/total and schedule reach
