Internet Advertising
What makes one site better than any other? How do you know if you’re really reaching your target?
Telmar can load any data in your market necessary to make an educated decision. You’ll also be able to combine Web sites, set frequency caps (so you don’t keep reaching poor Jim who logs in 50+ times/day), and see the Internet’s strength combined with other media. Through what Telmar calls
Persona Planning users not only access Web data but new metrics as well. Daily Reach, Daily Frequency, Sociability, Reach Velocity, and Receptiveness all play an increasingly important role as consumers increasingly create and carry advertising messages. For example, how can you use Twitter and Facebook to allow users to move your brand for you? What social media, if any makes the most sense? Telmar is committed to helping you answer these questions.


