TV Advertising Software

With some markets watching an average of 30 hours/week, TV is still King. Just as each King had his territory, each market has its own TV system. Each station needs to be able to show the relative strength of its properties. Each break has a value and that value differs by brand and target group. Depending on the market’s needs and standards, users can optimize, spot plan, analyze ebb and flow, and/or ensure that GRP goals are achieved. Telmar knows that TV planning needs offer differ between markets and therefore ensures that each market has a system that meets the needs of the market. TV systems functionality extends depending on data availability and market norms.