TV & Print NetSpot RF
NetSpot RF is Telmar’s new comprehensive television and print module for allocating GRPs into spot markets. Now you can calculate local market reach and frequency in addition to grp delivery for national schedules in DMAs. This practical media planning analysis system was designed with the input of our clients to meet their specific needs. Netspot RF works with Network, Cable (by demo), Syndication and national Print, providing enhanced usage of Nielsen VIP data. SQAD subscribers can now seamlessly import cost-per-point data by market, demo and daypart.
| NetSpot RF is an advanced application: |
- Calculate reach and frequency for national schedules in local markets.
- Imports print audience from national print schedules for delivery into local markets.
- Repots market-by-market delivery performance of Network TV, Cable, Syndicated TV and Print which now includes reach and frequency.
- Computes national and local indices then provides allocation for spot fill.
- Works with Cable TV by demographic not just limited to households.
- Allocates by dollars, impressions, spot fill by grps, or by reach %.
- Allocates GRPs, which may be apportioned to meet marketing objectives defined by BDI, CDI, or other sales/marketing weights.
- Seamlessly import SQAD CPP rates (SQAD subscription required).
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