Transmit Suite
Programmes: A module that allows the user to evaluate past television data to make reasoned judgments about future ratings, reach and frequency goals.
Dayparts: A module that allows the user to evaluate past television data to make reasoned judgments about future ratings, reach and frequency goals. Ratings are based on daypart segments.
Quarter Hours: A module that displays actual day-by-day or average daily ratings by quarter hours and breaks for all selected stations. The analysis also shows the “all station” rating and a % share for each station per quarter hour. Multiple audiences can be selected, either from a pre-tabbed list or user defined.
Profiles: A profile analysis provides a profile description of any chosen demographics against a primary demographic to ascertain the % profile of selected demographics. The analysis also displays the % share that the event has of the selected demographics. Profile analyses can be performed on any event type such as programs, dayparts, quarter hours or breaks.
Post Campaign: A module that provides performance of television campaigns by ratings, cost and cost effectiveness. It allows the user to analyse their own past television campaigns as well as those of their competitors. All commercials are classified into product groups and categories for easy access. Some of the available results include: reach, frequency, effective reach, costs, summaries by brand, by station, by month/week/burst, and up to 14 different targets at once.
Share of Voice: A module that provides top line results for product groups and categories by ratings, cost and cost effectiveness by station.
Programme Revenue: Provides the client with the number of spots flighted and the value of these spots for a particular programme, programme category or groups of programmes. Programme Revenue shows broadcasters who advertised in a particular programme.
EBB & Flow: Ebb and Flow shows the movement of audiences between programmes. Data is analysed using user defined time segments, from minute by minute to 15 minute segments and by then either ratings, thousand or number of respondents.
