Spot TV Optimizer

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Telmar’s local market spot television planning and optimization program now provides even greater detail. This TV optimization and reach & frequency planning system uses Nielsen NSI data to produce spot market plans and buys. Optimization can be based on budget, reach, frequency or spots. Spot TV Optimizer reports ratings for time period, programs, custom dayparts, and provides avails evaluation and station level reach & frequency analysis of any schedule. Nielsen ratings can be used as reported by Nielsen or they can be adjusted on the fly. Plan and buy with Hispanic or Cable data simply by choosing the data source.

Telmar’s Spot TV Optimizer makes it easy to: • Schedule against single or multiple demos • Input CPP by market or station and daypart • Select Markets and Sweep • Enter GRPs, spots, or optimize a schedule • Choose all stations or custom select • Adjust optimization incrementally by station, or change the entire schedule • Create unique dayparts or simply use broad defaults • Export to media mix or InterMix multimedia optimization • Specify minimum and must-buy criteria options for optimization • Select a multitude of detailed reports – station & daypart summary, audience or reach details

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Telmar’s Spot Optimizer and Planner will interface directly with Strata Marketing’s SBMS in 2004 offering an integrated solution for Media Buying, Planning and Research all in one system.