TV (Television) Advertising Software
Television advertising remains a powerful means of communication.
Therefore, agencies and advertisers must continue to manage standard television planning, increasing fragmentation, webTV, and use of playback devices such as PVRs. Sure clients want to know the engagement and impact levels of the campaign. At the same time,agencies and brands still want to know the reach and frequency of a media plan.
Broadcasters, please visit our Yield & Revenue Management page to learn to optimize inventory, maximize capacity, and effectively manage overbooking.
Whether accessing to day-after recall studies or overnight ratings, Telmar customers make wise, defendable decisions based on easy-to-run analyses.
TV Software Capabilities
• Strategic Planning (local or national)- Reach & Frequency
• Buying targets available through data integration
• Allocation within and across stations
• Ebb and flow
• Local delivery of national plans
• Optimization on reach and/or budget
• Integration with other market studies for more robust targeting
Contact your local office to find out what products most suit your needs and market.