TV Advertising Software
With some markets still watching an average of 30 hours per week, Television advertising is still a viable means of communicating to your client base. Agencies and advertisers have to know not only how to handle standard television planning, they must also manage increasing fragmentation and use of playback devices such as PVRs.
TV Broadcast Software
Telmar’s television advertising software can do everything from run local to national TV plans in any market. With Multibasing, Telmar’s data integration technique, users can even see TV ratings for targets as specific as “people who spend $500+ per year on shoes.” Using tools like Netspot, clients can even see the local delivery of a national TV plan.
TV Software Capabilities
• Planning (local or national)
• strategic planning
• allocation within and across stations
• Ebb and flow
• Local delivery of national plans
• Optimization on reach and/or budget
• Integration with other market studies for more robust targeting
Telmar knows that TV planning needs differ between markets. Therefore, Telmar offers a variety of television advertising software; contact your local office to find out what products are available in your market.
Television stations have the opportunity to optimize inventory, maximize capacity, and effectively manage overbooking with Telmar’s Yield & Revenue Management software offerings.
