Whether the market measures radio with a diary, Personal People Meter, or a web bot, Telmar loads the data. Stations can look at national and local results and even integrate radio data with a consumer study to find real targets against any station or daypart. For example, ‘tea drinkers reach on morning drive.’
RadioMax Telmar’s new radio system handles diary and summary data. Multi-market and multi-schedules with exporting to sales systems