Tracker

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Tracker allows you to do a post Campaign analysis on past performances of any brand(s), product group or category which has been advertised on radio.

Commercials flighted on all researched radio stations in South Africa are captured by Telmar, branded and allocated into a Product Group and Category and finally associated to a Client / Manufacturer.

The data is recieved directly from the radio station in a post flighted log format.

This data is then manually processed into Tracker.

The Tracker data =base goes back to January 1998.

The results include Gross Rating Points, Durations, Rate Card Cost, CCP, CPT and Performance Index and Reach and Frequency