RadioPlan
RadioPlan works with Arbitron or BBM data. Select stations for reach and frequency scheduling or use top N stations.
RadioPlan offers:
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Wizard-like interface |
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| • Generic or specific ratings mode | |
| • Schedule optimizations or manual schedule creation | |
| • Easy demographics and market selection
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Campaign Set Up |
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| • Simple steps to follow | |
| • Single or multi-week campaigns | |
| • Individual or global cost input | |
| • Station/daypart dollar allocation based on CPP
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Reports |
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| • Station rankings | |
| • Reach and Frequency based on spots or GRP input | |
| • Frequency distribution and N-tile analysis of any schedule | |
| • Output to MediaMix |
