Radio Advertising Software

Whether the market measures radio with a diary, Personal People Meter, or a web bot, Telmar loads the data. Agencies can look at national and local results and even integrate radio data with a consumer study to find your real targets against any station or daypart. For example, ‘tea drinkers reach on morning drive.’ Some Telmar offices provide generic radio ratings for agencies and advertisers without data.

  • RadioMax
    Telmar’s new radio system handles diary and summary data. Multi-market and multi-schedules with exporting to sales systems
  • RadioPlanner
    Radio rank & optimization
  • RadioTab
    Radio crosstab & rank
  • RBP2000
    Radio planning and optimization
  • Tracker
    A post evaluation tool for radio advertising

    • Featured Product

      CHAID (Chi-square Automatic Interaction Detector) is used to simplify the process of recognizing significant relationships across product users and demographics when working with large surveys. This distinguishing method facilitates immediate and accurate analysis of an extensive set of demographic categories against a desired target, CHAID

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