Print Media Advertising Software

Publishers, both digital and print, need to demonstrate to agencies and advertisers the medium’s contribution to the client’s overall plan. The publication might add reach, exclusive reach, or simply offer a better mix than the client’s existing plan. Publishers can enter clients’ existing plans in one schedule and then create a new schedule with their publication to show the lift. ‘What If?’ analysis can be used to demonstrate the contribution of multiple insertions and the negative impact of removing insertions. Users can easily customize the screen based on preferences, create on-the-fly prototypes for publications not yet measured and see a combined result for magazines and newspapers along with their associated websites. Time-planning can also be used to show reach build over an extended period, due to pass along readership, doctor’s offices, etc.