Print Media Advertising Software for Print and Online Publications

With hundreds of magazines and newspapers in print plus the addition of on-line publications, planners have more options than ever. When starting on an online or print advertising campaign, so many questions arise. What is the best approach to print media advertising? How best to advertise in a digital publication? How much crossover between the two? With Telmar’s planning systems, planners have all the tools they need to build a schedule that achieves any number of reach, frequency, impression or budget goals, even creating prototypes for publications not yet measured can be achieved by tapping into online and print media advertising software. On-line only plans can be run in Webplanner + .

Online & Print Advertising Campaign

When planning your online or print media management, keep in mind the following tactics;

optimization by budget or reach,

planing multi-schedules to compare plans,

ranking the top titles before planning, and

running Cumulative Coverage and What If? Scenarios

combining the print & web editions for the combined reach.

Print Planning using Timeplan

See how reach builds over an extended period, due to pass along readership, doctor’s offices, etc.

Users can plan by on-sale date or cover date.