TOPS

TOPS 2.0 – Telmar’s Outdoor Planning System

TOPS 2.0, Telmar’s Outdoor Planning System, is the only complete outdoor evaluation, reach/frequency and planning system in the United States to work at the site level and market with the TAB Eyes-On data.

Telmar clients subscribing to TOPS 2.0 have access to every market across the country. Clients are able to work with Eyes-On Impressions or EOIs, for and expanded list of measured demographics including age, sex, ethnicity and household income. Our clients can export both detailed site level schedules and multi-market schedule to mix to easily mix outdoor with other media.

TOPS 2.0 facilitates the most flexible media planning for outdoor. You can perform reach and frequency analyses for the average of an operator in a market; you do not need to select sites. If you know the sites, simply import or swipe in for immediate results.

To use the Market Planning, you will work with the same familiar, logical and easy to use screens, so little training will be needed. If you enter:

GRPS, TOPS 2.0 will tell you how many sites you need
Number of Panels, and TOPS 2.0 will return the grps delivered
% reach goal and within a number of weeks, and TOPS will return the number of panels for that operator and format needed to achieve the goal

And there is more:

Mix outdoor schedules with other media with Telmar’s export to Mix
Plan using any of the standard markets, CBSAs or DMAs
Analyze the impact of outdoor in all markets with the updated Multi-Market Report which displays the complete schedule for multiple markets, with a total of markets and % national equivalence

Only Telmar clients can combine operators and formats and review the results instantaneously to achieve optimal results. Telmar’s enhancement to the planning grid makes TOPS 2.0 easy to use with very little training.