Outdoor Synergy

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Telmar’s Outdoor Synergy system is the only multi-market, multi-media analysis planning system for Out-of-Home media.

Outdoor Synergy works with TAB (Traffic Audit Bureau) daily effective circulation data for bulletins, 30-sheet posters, 8-sheets and transit shelters, providing reach, frequency, GRPs as well as all other traditional media analysis calculations. Synergy instantly performs delivery analyses for a number of demographics using a comprehensive MSA market list. Telmar’s system houses the most widely accepted model worldwide for reach and frequency calculations for out-of-home media.

New features include a custom market builder for creating user defined or prototype geographies, a client or brand specific rate card creator, and a new export feature to put out-of-home media in the same media mix as other local media.

Telmar’s Outdoor Synergy:

Easy to use for agencies and operators Contains all TAB audited outdoor markets Includes custom market creation module Computes goals for over 100 markets in less than 15 seconds Calculates panels or GRPs depending on user inputs Market goals include reach, frequency, impressions, weekly/daily GRPs or panels Simple goal/objective wizard interface Contains rates for all media in every market Input to a flowchart or traditional menu screens Graphics and Flowcharting come standard Export seamlessly to PowerPoint, Excel or Media Mix