Telmar’s Media Mix is used to combine schedule delivery results for the different media types. Multiple schedules for each media type can be selected to create various combinations and multiple mixed schedule scenarios.
Schedules may be imported directly from other Telmar programs, or the schedule reach & frequency may be manually entered.
- Simple, user-friendly interface
- Ability to evaluate multiple Media Mix scenarios in a single screen view
- Print Summary or Detailed Reports
- Include Frequency Distribution and/or N-Tile Analysis on the Reports
- Import media schedules exported from supported Telmar applications
- Select two or more mix scenarios for reporting
- Ability to change Duplication between media types