Telmar’s FlowMaster is the industry’s most full featured system to display all media and communications elements of an advertising plan on a calendar flowchart.
- Complete control over the layout of the flowchart
- Flowcharts covering up to 24 months
- Automatically calculates Total Costs, Ratings, and Cost/Point
- Each column in the chart can be a week or a day
- Easily move activities using "drag and drop"
- Specify multiple colours and patterns for each medium
- A Standard Broadcast Calendar, or custom designed
- Paste Client/Company Logos, Drawings or Charts directly onto the Flowchart
- Import schedule from other analysis systems
FlowMaster will produce a full year graphical flowchart for any media activity, and support up to two years of schedule data. Minimally the media types and dates are all that are required. Users may add GRPs, CPPs, Costs, Creative Executions, and Sales Indices.