All Media Planner
Telmar’s MediaPlanner and MediaPlanner 360 serve as both a print-only and a multi-media reach and frequency analysis system. Users can plan media simultaneously, including print, radio, TV, Web, cinema and beyond. The system runs standalone data or integrated studies (e.g. MRI or MRI integrated with Nielsen TV).
Wizards may be enabled to guide users directly to a completed customizable report.
MediaPlanner provides:
- Single and multi-schedules
- Multiple-target analyses for all media
- Plan with measures relevant to each media (e.g. insertions, spots, GRPs, Run-of-Site, Days, etc..)
- Cumulative coverage, cost, difference and composition ranks
- Optimization
- Duplication
- Create new targets and add new vehicles with ease
- Frequency distribution
- Impact and audience weighting capability
- Excel exports
- One-button access to rank, sort reports, what-if analyses
- Ability to create and save cost files
- Graphing: single-click charts exportable to presentation, word processing or spreadsheet software
- Complete report customization
- Targets can be standard demos, buying targets, or Telmar-generated clusters
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One click and users are able to generate impactful graphs and charts to be exported straight into presentation software by media type or media brand:
- Create bar charts, pie charts, line charts
- Completely customize your graphs
