Products and Services for

Marketers & Agencies

Telmar provides a suite of products and services to help marketers and agencies.

These tools have been designed to optimize your ROI and to help your clients, in turn, realize greater benefit from their media buys. All of our tools are backed up by our devotion to superb customer service.

Tools to help you make better media buying decisions

Crosstabbing

  • TNT+ Crosstab
    Crosstabulation analysis tool
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    Segmentation Analysis

  • Chaid Analysis
    Recognize relationships between users and demographics
  • Cluster Analysis
    Group people into similar attitudinal or behavioral types
  • Correspondence
    Graphical correspondence mapping
  • P-Maps
    Graphic display of crosstabs
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    Survey Data Analysis

  • ReSearch Guru
    Extract valuable survey data using a simple keyword interface.
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    Internet Advertising

  • WebPlanner +
    Online advertising campaign analysis tool
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    TV Advertising Software

  • Spot TV Optimizer
    Local market television planning and optimization
  • Transmit
    Television planning and analysis system for People Meter Data including Post Campaign, R & F, and Ebb & Flow
  • TV NetSpot
    Network television local market delivery
  • TV Plan
    Television with product rating
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    Radio Advertising Software

  • RadioMax
    Telmar’s new radio system handles diary and summary data. Multi-market and multi-schedules with exporting to sales systems
  • RadioPlanner
    Radio rank & optimization
  • RadioTab
    Radio crosstab & rank
  • RBP2000
    Radio planning and optimization
  • Tracker
    A post evaluation tool for radio advertising
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    Outdoor Advertising Software

  • Quantum
    An Out-of-Home Media Research Currency System
  • Outdoor Synergy
    Multi-market out-of-home media
  • TOPS
    Out-of-Home planning for traditional and non-traditional media
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    Consulting Services

    Telmar provides a complete and phased approach to consulting

    Print Media Advertising Software

  • MediaPlanner
    Media planning for respondent data
  • Timeplan
    Weekly audience accumulation system
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    Multimedia Advertising Software

  • AdPlus
    Multi-media planning
  • All MediaPlanner
    Respondent based media planning
  • FlowMaster
    A media flowchart program
  • Intermix
    Multimedia analysis and optimization
  • MediaMix
    Combines different media for a reach & frequency
  • MediaPlanner ROI
    Local market inter-media planning
  • Multibasing
    Data integration technique
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