Products and Services for Marketers

Products and Services for

Marketers

Telmar provides a suite of products and services to help marketers and agencies.

These tools have been designed to generate reach & frequency results and optimize your ROI. Help your clients realize greater benefit from their media buys. All of our tools are backed up by our devotion to superb customer service.

Tools to help you make better media buying decisions

Survey Data Analysis & Crosstabbing

Better understand clients and communicate more effectively with ad agencies using easy-to-generate reports with syndicated media data or proprietary studies.

With Drag & Drop, single-click sorting, keyword search, and instant graphs spend more time thinking about the results and less time acquiring them.

Brand managers, new market researchers, and experience professionals find the tools easy to run and sophisticated enough for the most in-depth analysis.

Telmar loads over 4,000 syndicated studies around the world and loads clients’ own proprietary data.

Multimedia Advertising Software

Marketers often leave planning to their agencies. For those who do their own planning (often luxury brands or start-ups), Telmar tools provide an accessible multimedia system for any level of experience.

Telmar’s Multimedia software offers brands the same tools that power the world’s biggest agencies.

With or without media data, advertisers can take charge of their own campaigns.

Segmentation Analysis

While marketers invest in custom studies to tell them about their customers. A great deal of information can be gathered from syndicated media studies.

Using Telmar’s Segmentation tools, advertisers can use existing studies that contain media data to not only discover new attributes of their clients, but to see as well the media they consume.

Better understand consumers using Telmar’s wide range of segmentation tools. Cluster, CHAID, and Correspondence analysis offer visual and statistical reports. All reports help users see deeper connections between behavior and product usage.

Outdoor Advertising Software

Marketers have more outdoor vendors to choose from everyday.

No longer simply bus shelters and billboards, today Out-of-Home media includes everything from Digital Billboards to Pizza boxes to ads at the gas pump.

Benefit from Telmar’s world-renowned thought leadership and sophisticated tools, including GIS mapping. Telmar’s recent Alliance with Outdoor specialist Cuende Infometrics in Spain, has allowed both companies to offer marketers the most robust systems around the world.

From Reach & Frequency charts to lassoing regions, clients are sure to generate stellar plans and have a good time with

Telmar’s outdoor offerings. Telmar has outdoor solutions for any market with or without data and offer:

Panel & Site Selection
Target Audience Selection
Panel & Audience Evaluation
Outputs- Maps & Tables, XML Files, pdf, Powerpoint, or email
Mapping
Region lassoing
Graphics
Trading & Communications

With sophisticated mapping and analyses, operators and agencies around the world can benefit from Telmar’s Outdoor tools and expertise, regardless of the data available in the market.

On-line Advertising

What makes one site better than any other?
How do you know if you’re really reaching your target?

Because ad space on the web is much easier to buy than TV spots, many marketers plan digital campaigns themselves.

For those working with an agency, Telmar’s on-line software will educate marketers about the digital metrics available.

Most agencies now have more web-data than they can meaningfully process.

With Telmar’s on-line tools, planners and researchers can better navigate the ever-growing advertising web options.

Then, marketers can better understand each site’s individual and overall contribution to the media mix.

Telmar applies solid media fundamentals to the digital world offering, reach and frequency, capping, multimedia optimization, and more.

Plus, we encourage clients to consider metrics from Telmar’s Persona Planning approach, which includes Daily Reach, Daily Frequency, Sociability, Reach Velocity, and Receptiveness.

For those wanting to integrate digital with other media, Web data (Comscore, Quantcast, Netratings, and many others) can be integrated with other media and consumer data.

Radio Advertising Software

Classic radio helps marketers reach potential customers on their way to the store. It also allows marketers to reach those leaving the radio on while they work. But who does radio reach?

Radio can be planned alongside of other media or planned separately and then mixed.

Telmar tools allow marketers to create radio plans nationally or locally with syndicated or user-acquired data.

Easy-to-generate reports offer:

Rankers
Optimizations
Share
Solus Reach
Average Hours
Post Campaign Analysis
Total Hours

For marketers wanting to plan radio on targets more complex than standard age-sex demos, Telmar offers data integration.

By integrating radio figures with national or local consumer studies, users can see radio ratings and campaign results on campaigns targeted at specific groups.

For example, see a “morning drive” rating for “heavy tea-drinkers.” Or go further and create cluster segmentations and uses these clusters as targets. A cluster target could be “healthy tea-drinkers,” “tea drinkers while reading morning paper.”

This specificity helps marketers create a plan as powerful and targeted as any plan created by a professional agency.

Some Telmar offices provide generic radio ratings for agencies and advertisers without data. Contact your local office or info@telmar.com for specific radio offerings.

Print Media Advertising Software

Luxury goods and some other brands often manage their own print campaigns in-house.

Telmar assists these marketers by providing easy-to-generate print schedules that achieve any number of reach, frequency, impression or budget goals, even creating prototypes for publications not yet measured.

Marketers can be as powerful as agencies, having the power to

optimize by budget or reach
plan multi-schedules to compare plans
rank the top titles before planning, and
run Cumulative Coverage and What If? Scenarios
combine the print & web editions for the combined reach.
and, of course, reach and frequency.

Online & Print

Marketers now must consider online publications in addition to or in combination with print versions.

Telmar’s system helps marketers understand duplication between digital and print versions.

Timing & Print

See how reach and frequency build over an extended period, due to pass along readership, doctor’s offices, etc. Users can plan by on-sale date or cover date.

Consulting Services

Telmar has been consulting with ad agencies for over 40 years. The needs have changed but Telmar’s commitment to your challenges has not.

Telmar offers a variety of services to agencies our TPS service and Advanced Consulting.

TPS: Telmar Processing Service

We invite our clients to benefit from Telmar’s rapid TPS Service. Telmar experts with an average of 7+ years experience, put solid media fundamentals and their knowledge of the software to work for you.

Today, ask us to:

Do media runs for you
Create prototypes for media not yet measured
Fill in for a staff member unavailable
Create reports o Load your proprietary studies
Run Cluster, CHAID or other segmentation analysis

Advanced Consulting

Telmar’s international recognized research team continually provides solutions
to media challenges in all sectors, all markets, and for all media. Telmar provides
a complete and phased approach to consulting that includes…

Discovery Process
(Understanding)
Architecting & Analysis
(Problem-Solving)
Deliverables
(Actionable Insights; Software Solutions)

Marketers

ROI
Ad Impact Modeling
Matched Panel Studies

For Marketers acting as their own agency:

Data Integration e.g. Combine a consumer survey with an Internet survey
Media Prototyping Create an estimate for a not-yet-measured magazine, billboard, etc.
Service Bureau -analytical services/reports when short-staffed
Market Segmentation- use CHAID or Clustering to identify segments. Benefit from our analytics experts who can help you better understand your target
ROI Planning

Custom projects to prove “Return on Investment”

TV Advertising Software

Marketers creating their own TV media plans often compete against agencies with years of experience and more data.

Telmar’s TV Advertising software enables marketers to create plans and negotiate successfully.