WebPlanner is a complete schedule analysis
tool for on-line advertising campaigns. WebPlanner was designed
to help media professionals or anyone planning web campaigns
who wish to view the web as a traditional medium rather than
a direct response medium. Either individual site-centric estimates
of the number of visitors to a site can be used, or syndicated
sources such as comScore Media Metrix or Nielsen//NetRatings
can be tabulated directly. Syndicated data includes daily,
weekly, and monthly audience build.
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Four easy steps to a complete
analysis |
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Build own sites using
the Website Builder |
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Automatically build a
plan to an impression
goal or budget |
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Tailor estimates using
media impact factors |
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All parameters may be
user modified |
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Mix and match own estimates
with syndicated estimates |
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Individual site reach/total
and schedule reach |
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