Telmar's local market
spot television planning and optimization program now provides
even greater detail. This TV optimization and reach & frequency
planning system uses Nielsen NSI data to produce spot market
plans and buys. Optimization can be based on budget, reach,
frequency or spots. Spot TV Optimizer reports ratings for
time period, programs, custom dayparts, and provides avails
evaluation and station level reach & frequency analysis
of any schedule. Nielsen ratings can be used as reported
by Nielsen or they can be adjusted on the fly. Plan and
buy with Hispanic or Cable data simply by choosing the data
source.
| Telmar's
Spot TV Optimizer makes it easy to:
| . |
Schedule against single
or multiple demos |
| . |
Select Markets and Sweep
|
| . |
Choose all
stations or custom select |
| . |
Create unique dayparts
or simply use broad defaults |
| . |
Specify minimum and must-buy
criteria options for optimization |
| . |
Input CPP by market or
station and daypart |
| . |
Enter GRPs, spots, or
optimize a schedule |
| . |
Adjust optimization incrementally
by station, or change the entire schedule |
| . |
Select a multitude
of detailed reports - station & daypart summary,
audience or reach details |
| . |
Export to
media mix or InterMix multimedia optimization |
|
|
Telmar's Spot Optimizer
and Planner will interface directly with Strata Marketing's
SBMS in 2004 offering an integrated solution for Media Buying,
Planning and Research all in one system.
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