Telmar's InterSell is a local market planning and comparison tool. Local media such as outdoor, radio, newspaper and spot television can be compared using the same dollar or GRP levels, or "what-if" scenarios (e.g. moving a percentage of local media dollars from one medium onto another).

InterSell allows for the exploration of ways to bring specific media into a local media mix, without overspending budget, by providing an easy means to play "What if?" with the reallocation of dollars from one medium to another. Multiple media in a single schedule, such as radio, outdoor and newspaper, can be mixed and compared to other combinations of media. Local media are measured by either Media Audits or Scarborough, which Telmar brings together in one simple program, InterSell.

InterSell Provides:

•	Multimedia planning for 1-52 weeks
•	Input options by budget, spots, units or GRPs
•	Money-move function with auto recalculation
•	Frequency distribution reports
•	Multiple target audiences analyses
•	Ability to edit or create new cost and exposure files
•	Instantaneous plan comparison graphics