Telmar's InterMix is a
complete analysis and multi-media planning system that enables
users to:
| . |
Perform full multi-media
neutral optimizations |
| . |
Combine media schedules
produced by Telmar's media specific applications
|
| . |
Create media vehicles and
complete plans based on estimated data |
| . |
Combine schedules based
on both measured and estimated data |
| . |
Take full advantage of results
produced by Telmar's MultiBasing data integration
technology |
Media mixes are performed
on both reach and frequency distribution merging for all
media.
InterMix can help optimize
plans to achieve reach, effective reach, or budget goals,
as well as to determine optimal budget allocations across
planned media. Impact weights can be applied to all media
types to take into account high impact creative. In addition
to the basic media delivery calculations (reach, frequency,
impressions, GRPs, etc.), InterMix produces presentation
quality graphs of all key results.
InterMix will produce
media mixes for all media types reporting all reach & frequency
and all other standard media metrics. Individual media plans
may be created in Telmar's media planning applications,
or build directly in InterMix using a client's own estimates.
InterMix has the ability to mix and match plans based on
syndicated data along with plans based on proprietary audience
estimates or modifications.
InterMix will show the
optimal budget allocation across media as well as providing
reach, frequency, impressions, and other standard media
metrics.
