TOPS is Telmar's newest multi-market, multi-media analysis planning system for Traditional and Non-Traditional Out-of-Home media incorporating the most advanced modelling techniques to provide highly accurate delivery analyses. TOPS produces reach, frequency and other traditional media analysis calculations at the DMA, MSA and custom market level with a drill back to county, format and operator data.  TOPS can also produce actual product specific delivery analysis using local market survey data such as the Media Audit or Scarborough data.  Schedules can be exported to media mixing programs to put out-of-home on the planning grid with television, radio, print and web. TOPS is completely TAB compliant and works with multiple modelling techniques as specified by the data suppliers such as Nielsen.

Unique to Telmar's data sets is the inclusion of street/road usage summarized to the county level. Telmar builds its data set customized for needs of out-of-home media delivery analyses.

 

TOPS Features and Functionality

·         New time sensitive model

·         Demographic targeting for all TAB measured markets

·         Product targeting such as 'Drank Coke' for Scarborough markets

·         Media Analysis delivery for County, MSA, DMA and custom market definitions

·         Plan Traditional Outdoor, Non-traditional and Prototyped media

·         Use VAIs where data is available

·         Work at the Board level

·         Operator Specific or Market Average planning

·         Create prototypes for alternative media formats

·         Build custom markets by county

·         Model option for Nielsen methodology

·         Export to Telmar's Media mix

·         Review Multi-target and multi-target analyses on same screen

·         Budget and reach goal allocation

·         Seamless Excel export

·         Presence calculation for multiple operator comparisons

·         Frequency Distribution and Media Quintiles

·         Completely TAB compliant

·         Incorporates multiple modelling techniques including Nielsen directives

New Multiple Out-of-Home Format Capability using multiple methods and data such as TAB Measured, GPS or Other Measured, and Prototyping:

Bulletins Wall Murals 8-Sheet Posters 30-Sheet Posters Shelters

Street Furniture Kiosks Digital Signage Mobile Media Bus Backs/Sides

Bus Truck Sides Commuter Trains Station Media Subway

Taxi Event Malls Airports Stadiums