NEW YORK, NY, April 10, 2007 - Telmar Group Inc., the world's leading supplier of media planning software and consulting services, announced that they have hired Craig Gugel , a well known traditional and internet advertising communications specialist with extensive experience in new media, to lead and speed the company's continuing evolution in an increasingly digital media environment.
 |
According to Stan Federman, Telmar's Chairman and CEO, "Craig's experience at Organic, a leading internet agency and Manhattan-Pacific MultiMedia, a strategic research and new media planning company, combined with his traditional media experience at Optimedia International, make him the right fit for this role as we revolutionize our products and services to meet the expanding needs of our client base."
Mr. Gugel's previous career assignments include President and CEO of Manhattan-Pacific MultiMedia, Chief Media and Research Services Officer at Organic, EVP, and Director of Strategic Insights at Optimedia International, EVP Worldwide Analytics and Strategy at Interactive Market Systems, a division of Nielsen.
|
|
Telmar also announced that Harry Appel, U.S. President, has been promoted to Group Vice Chairman and Chief Globalization Officer. Mr. Appel shares the Vice Chairman position with Jennie Potter, Telmar's Global Operating Officer stationed in Europe.
On Mr. Appel's promotion, Mr. Federman stated, "Harry's promotion is well-deserved and in keeping with our overall goal to transition from a multi-country software company to a truly global Software and Consulting Service brand."
Mr. Appel was part of Telmar's early management team and played an integral role in the company's evolution from the first IBM PC based media planning software company in the 80's to the first Web based media planning service in the 90's and to the first media planning Software as a Service (SaaS) in the new millennium Web2 environment and global Consulting Service. |
Both Mr. Appel and Mr. Gugel will report directly to Stan Federman.
Telmar is the leading provider of media planning software in the world today and serves thousands of users including the world's largest advertising agencies, advertisers, broadcasters, Internet providers, publishers, out-of-home operators and researchers from offices in London, Paris, New York , Chicago , Los Angeles , Toronto, Amsterdam, Brussels, Hong Kong, Shanghai, Warsaw, Johannesburg and Cape Town. For further information see www.telmar.com ).
|
