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RBP 2000
Telmar's radio planning program (RBP) is innovative, user-friendly and flexible. Designed to meet the needs of our clients, it has been continuously developed to reflect the growing sophistication of the radio industry.
Feel
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| • | Wizard takes the novice through the stages of running
a manual or optimised campaign |
| • | More experienced user can chose ‘Do It Yourself’ |
| • | Simple coding of target markets (no previous coding experience necessary)
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Campaign Set Up
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| • | Simple steps to follow |
| • | Single, alternating or multi-week campaigns |
| • | Option of setting multiple spot lengths |
| • | Individual or global cost |
| • | Ability to create own station groups for reports
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Reports
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| • | Campaign reports give regional summary |
| • | Station composition graphs and reports |
| • | Station duplication graphs and reports |
| • | All station profiles by reach and hours (ranked if required) |
| • | Ability to access conversion tables for any station against demographic
group (vs all adults) for one, four and 13 week reach and by day part |
| • | Station summary reports detailing every station's reach, population,
total and average listening hours and the station's efficiency for
reaching any given demographic group |
