RadioTab

Radio Tab will make light work of some of the most complicated coding you may have come across if you’ve ever used radio data for Crosstab. Complex coding such as finding solus listening, average hours and share of listening by day part are already pre-coded within the Radio Tab software. In many cases it’s as simple as adding an extra Data Item to your run. No coding is necessary. You can also export your tabbed run to Excel with the click of a button.

GENERAL

• The system is fast and user friendly
• The system is easy to learn
• Simple data selection form drop-down menu
• A large range of data items including %share, average hours, %reach, total hour, impacts and ratings
• Sorting, filters, highlighting and custom reports
• Presentation quality reporting and customised printing
• Simple transfer of data to Excel (e.g. to create charts showing percent share),

ROW & COLUMN DEFINITON DROPDOWN MENUS

Radio Tab allows to easily define rows and columns with the use of following dropdown menu selections:

• Quarter Hours,
• Half Hours,
• Hours,
• Day parts,
• Time bands,
• Days, Stations,
• Demo groups.

DEFINING A DEMOGRAPHIC

• A dialog box allows to choose the subset of the population surveyed that you require.
• Each available demographic category is listed e.g. Sex, Social Grade, Age.
• The coding has been simplified for you; all you need to do is select your choice of demographic and/or product from the list, and the logic is automatically added.

STATION SELECTION SCREEN

• Easy selection of STATIONS in the row/column definition dropdown menu from the main screen.
• Simple sorting the list at any time by Waves, Hours, Reach, Reach%, Profile, Share, Region, Population Average Ratings, Average CPT, Average CPP, Sl Reach, Sl Ratings, TV Region or Location, by clicking on the column header.
• Available sorting by multiple selections (e.g. by Reach and Profile).

REPORTING

• Easy Tab or Ranking reports
• Extra decimal places functionality
• Highlight function
• Colour tiles
• Pictures/logos can be imported
• Export to Excel directly