Outdoor Synergy

Telmar's Outdoor Synergy system is the only multi-market, multi-media analysis planning system for Out-of-Home media.

Outdoor Synergy works with daily effective circulation data for bulletins, 30-sheet posters, 8-sheets and transit shelters, providing reach, frequency, GRPs as well as all other traditional media analysis calculations. Synergy instantly performs delivery analyses for a number of demographics using a comprehensive MSA market list. Telmar's system houses the most widely accepted model worldwide for reach and frequency calculations for out-of-home media.

New features include a custom market builder for creating user defined or prototype geographies, a client or brand specific rate card creator, and a new export feature to put out-of-home media in the same media mix as other local media.

Telmar's Outdoor Synergy:

• Easy to use for agencies and operators
• Contains daily effective circulation data audited outdoor markets
• Includes custom market creation module
• Computes goals for over 100 markets in less than 15 seconds
• Calculates panels or GRPs depending on user inputs
• Market goals include reach, frequency, impressions, weekly/daily GRPs or panels
• Simple goal/objective wizard interface
• Contains rates for all media in every market
• Input to a flowchart or traditional menu screens
• Graphics and Flowcharting come standard
• Export seamlessly to PowerPoint, Excel or Media Mix