MediaPlanner+

MediaPlanner+ is a reach & frequency analysis system for media based on tabbed respondent data. This system features analysis for single and multiple targets and schedules, custom report layouts, rank reports, cost analysis, optimisation, and graphics.

The main features of the program are as follows:

• Wizards guide the user step by step through their analysis
• Ability to run Single and Multiple Schedules, Multiple Targets, Optimisations, Coverage, Cost and Composition Ranks within the same program
• Improved frequency distribution reports
• User can analyse several target audiences simultaneously
• Impact factors or media weights can be assigned to take account of page size and colour
• Instantaneous reach and frequency calculations, carried out as the user inputs
• Ability to create and save cost files
• Improved built in graph facility
• Ability to Simulate and Duplicate publications
• What-if quick and easy way to see how adding or deleting inserts can affect cover and frequency
• Solus Reach
• Export directly to Microsoft Excel
• Print reach and frequency
• Cumulative cover
• Graphing, frequency distribution report
• Add/delete pubs/targets on the fly
• Direct Email facility
• New design of Toolbars and Screen Settings can also be customised