Automatic Build Up Employing Constraints Plans are automatically constructed by optimising the selected criteria, whilst also applying constraints to closely match the client's requirements and if relevant, the channel's availability. Analyse the Media Landscape From the simplest to the most sophisticated analysis. Evaluation The plan is constructed and evaluated simultaneously. The user can choose to edit and fine-tune it at any point. Input by Spot Create a plan spot-by-spot until all campaign objectives have been achieved. Qualify the Spots and Consolidate The ability to associate an attribute to each spot, together with Break’s powerful consolidation functionality, enables the user to develop valuable ad hoc reporting facilities. Automatic Build Up by Criteria Breaks are selected according to the user's choice and combination of criteria. Communication and Exchange EDI functionality and the various exchange facilities with their associated back-up tools, serve to increase the overall efficiency and productivity of Break.