Corey Panno Appointed President of Telmar Group Inc
New York, NY (February 1, 2012) Telmar, a global supplier of advertising media software and services today announced the appointment of Corey Panno to President of Telmar Group Inc. Formerly, President, Telmar North America, Panno will assume management responsibility for all worldwide business units and Development and IT corporate services. Stanley Federman, Chairman and CEO who previously held the President title as well, will continue to focus on new market expansion, global corporate strategies, and research and development activities.
Panno’s appointment parallels the expansion of MediaVision, Telmar’s philosophy and platform that ensures accountable advertising outcomes through integrated marketing and media planning processes.
Telmar’s alliance with Rex Briggs’ Marketing Evolution has helped advance MediaVision by dynamically incorporating key performance indicators into media planning. Panno will continue to take a lead role in this venture as a champion of both real time, and ROI-centric media planning.
“With marketers both having access to and grappling with large amounts of data, new media alternatives, a changing consumer purchasing dynamic and multiple technology platforms, the industry needs professionals with vision and the capacity to create meaningful solutions. Corey Panno is exactly that type of leader,” said Stanley Federman, Chairman and CEO, Telmar.
Panno added, “It is an exciting time for Telmar, and the industry. I’m looking forward to challenging ourselves and our clients worldwide to explore new models of media planning efficiency and efficacy.”
A media planning expert, prior to joining Telmar in 1989, Panno held media planning roles both on the agency and client sides at J. Walter Thompson and the Bristol-Myers Company, respectively. Panno joined Telmar as an Account Executive, and was quickly promoted through the positions of Manager of Client Services, Director of Product Quality and Production, and the corporate position of Global Director of IT and Product Design.
In his 20 + year tenure at Telmar, Panno has stewarded significant periods of growth, particularly in the design and development of Telmar’s unique software distribution system, eTelmar, and many of Telmar’s software and data management products and services. Mr. Panno has been President of Telmar’s US and Canadian Business Units and a member of the senior management team for Telmar Group Inc. since 2009.
About Telmar
Telmar is a world-wide leading supplier of advertising and media information software and services. Telmar’s 10,000 users across 85 countries include many of the world’s leading advertising agencies, digital and print publishers, broadcasters and advertisers. For advertisers and advertising agencies, Telmar provides software for survey analysis, data integration, media planning and optimization and more. For digital and print publishers, broadcasters and outdoor operators, Telmar offers the ability to collect, store and manage media research for media planning, media sales, revenue management and optimization. Telmar has offices around the world and is headquartered in New York City, New York. For more information on Telmar and its international services, please visit www.telmar.com.
Media Guru: Calcuating Combined Reach of 3+ Media
Media Guru Question:
Hi Guru, I know that the formula for calculating combined reach of two media is (a+b)-((.axb). Please how do we calculate when the media that are used are more than 2? Say they there are three or four media used in a plan, how do we calculate the combined reach for the three or four media? thanks.
- Each medium is added to the combination in the same way. In other words, the first combination becomes your new “a” and the new medium is a new “b.” This can continue for as many media as necessary. Just to be clear, the two media formula should be stated as (a+b)-(axb)
Media Guru Speaks: Changing Radio Formats
Media Guru Question:
What’s the history on how a radio format switch affects other stations in the market?
Media Guru Answers:
In general, naturally, other stations in the new format feel increased competition, and stations in the abandoned format feel lessened competition.
A new format unlike any other will have less predictable results.
If a station enters a format and does something so unique and appealing that it builds new interst in that format, others in that format may benefit.
To understand better, identify cases where this has happened and track the actual reults in Arbitron.
Media Guru Answers: “Is there a standard CPP for National Networks?”
There are averages, not “standards.” Visit SQAD for resources.
Media Guru Q & A: Calculating Average CPP
Media Guru Question:
Is it possible to Calculate average of cpp for a country during one year? how? can we calculate it by Media monitoring ?
Media Guru Answer:
If the country has a source measuring spending and GRP, as we have here with CMR (Competitive Media Reports) and Nielsen Monitor+ or a CPP projecting / reviewing system like SQAD, then one can readily estimate annual average CPP.
Media monitoring, on the other hand, is a system the Guru understands as a reporting of advertising occasions, so even if GRP are included, you won’t get to CPP.