Media Planning Flexibility

Better Marketing Tools Means Better Planning

…in any Market

It’s a lot easier to buy data than to know how to make it work for you and your clients. Buying data can be like ordering a book online, you’re so excited when you click to buy the book. Somehow though, when arrives 5 days later, you cannot find the time to read it.

Telmar understands that the same thing happens with data subscriptions. You had the best intentions and yet the data sits there. We have seen it hundreds, if not thousands, of times. We’re here to get you using that data to make decisions that serve your clients…in the most enjoyable way possible.

We know today’s media manager, buyer or seller, often find themselves tangled in tons of data and still find it hard to answer their real questions!

Since there is no single data source for all media or that asks all questions, many find themselves buried in expensive studies, with different metrics and differently weighted respondents. Telmar provides a Multi-Media solution, offering data integration or simply provide you with tools that allow you to work with studies simultaneously or simply on an uncluttered screen.

How can we help Agencies and Marketers?

Telmar designs tools flor analysis and planning which make accessing and interpreting media data fun, easy, and productive. We have tools for all levels, novices up to experienced researchers with 10+ years experience. We challenge you to ask a question our software cannot answer.

Please visit our Products & Services page to see the range of tools available or simply email us at info@telmar.com and we’ll call you right away to better understand your most pressing needs.

Our service team is always available to get you started or help you through a complicated request.

How can we help Media Sellers?

Telmar’s data management solutions have an immediate effect on their bottom line. Visit Products & Services for Media Sellers.

Sales houses have a ton of internal information, much of which they still don’t know how to best use. With Telmar’s Revenue Management Suite, sellers can better understand the profitability of each client, project demand and price the media accordingly. Telmar consistently finds that sales houses (from TV stations to Outdoor operators) have internal information that can increase their revenues 5% in the first year if they just knew how to use it.

Understanding Your Local Market Needs:

In order to keep clients on the leading edge in 85 countries, Telmar has to be flexible, both in its offerings and its solutions. Each market has its rules, nuances, and challenges, requiring customized software solutions. For example, minute-by-minute data for TV is available in some countries but not others. Outdoor billboards are sold individually in some places and only as packages in others.

But the complexity goes further. To calculate Reach and Frequency for Print, some countries use probabilities and some use formula. We offer both.

So adapting the software means more than just removing a button or adding a feature, it means having the statistical know-how to match the standard of any country, for any media on an ongoing basis.

So, if at first glance you think Telmar cannot meet your special needs, take another look and envision your customized solution. Its closer than you think. With more than 40 years experience, a great global reputation, and a senior development and management team with an average of 10 years experience , if you can imagine it, we can build it. Contact your regional Telmar office or email info@telmar.com and challenge us. We’re always looking to the future.

Let us take all your expensive pretty notes and put them in the right order.

….That’s how we’ll make music together.