Media Guru Q & A: What is a Gross Rating Point?

Media Guru Question:

What is a GRP (Gross Rating Point)?

Media Guru Answer:

Gross rating points (abbreviated GRP)

  • Impressions within a demographic category ÷ population universse for that demographic,
  • Ratings x # of ads.  or
  • the sum of all the ads’ ratings

Click here to see over 500 past Guru responses about GRP

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