Media Guru Q & A: TV Zapping

Posted by on Monday, December 5, 2011 · Leave a Comment 

Media Guru Question:

Hi Guru, What is the minimum length of viewing time when someone is in zapping mode, 1 minute of stay at a channel or more than 1 minute?


Media Guru Answer:

Assuming you are asking about Nielsen’s metered measurement rules: 
Whether zapping or not, 31 seconds of viewing in a minute is required to be counted in that minute’s audience.

 

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