Media Guru Q & A: TV Zapping
Media Guru Question:
Hi Guru, What is the minimum length of viewing time when someone is in zapping mode, 1 minute of stay at a channel or more than 1 minute?
Media Guru Answer:
Assuming you are asking about Nielsen’s metered measurement rules:
Whether zapping or not, 31 seconds of viewing in a minute is required to be counted in that minute’s audience.